From a guy who still sings of the Evil Beaver 15 years after the fact, Miller Lite's latest ad campaign is one size 19 stiletto-heeled axe kick to my heart. Guys, why let Bud Light and Coors have all of the fun? We could spend the next 100 years documenting the zany things guys do around beer and provide sufficient evidence that fat, dumb looking men would rather drink one six pack of light beer alone than get down with their beautiful wives, yet still only cover a quarter of the beer funnies phenomenon. In the end it was too tempting. We end up with a series of spots featuring extremely forced male archetypes, hot bartenders with Chandler Bing slams double-stacked and ready to dish out, and a group of multi-ethnic, straight laced joes who apparently forgot to give their buddy the business the moment he first entered the bar looking like a total asshole.
Don't you just hate when you're out with your normal looking friends and that other guy shows up in his denim overalls with one strap undone...with a parrot on his shoulder? Dude, no...Miller Lite is not a light beer...it's something so much better it gets its own category of adult beverage. Just select the Miller Lite or the bartender will surely tear into your overalls, even if you make an excellent case for their styleness.
Enough. Check out this horseshit:
Congrats, Miller Brewing Company. You've completely annihilated everyone JUST like this guy. Fuck! I know him! There aren't enough silk dragon robes in all of the bars in all of the world to dry those cryin' eyes.
If you've enjoyed this as much as I have, click HERE for more solid proof that EVERYTHING from the 80's is hilarious! Excuse me while I watch an episode of Pro Stars with a bowl of Mr. T cereal.
